Last Ninety Seconds: Why Smart UK Podcasters Are Reworking the Outro
Most UK podcasters pour their energy into the first thirty seconds and wing the last ninety. That's a mistake. A new wave of small British shows is turning the outro into a genuine discovery engine — recommending other indie podcasts, clipping in listener voice notes and planting one clean hook for next week. Here's how to do it without sounding like a rolling ad break.